Our Solutions News Blog was envisioned to gather and share information from the very best to help you and your business to become more effective.
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In retail environments, brands have just 3 seconds to make an impression on shoppers. Learn how to make sure your products catch buyers’ eyes.
As consumers, we’ve all been there: staring at a shelf fully stocked with dozens of brands’ variations on the product we’re looking for — whether it’s lightbulbs for the guest bathroom, treats for the pup, or bottles of wine for a friend’s housewarming party. It’s overwhelming, isn’t it? Even if we thought we knew exactly what we wanted, the sheer number of options in front of us gives us pause — and the way the products are merchandised may draw our eyes (and our dollars) to a new brand. In fact, research from the Shop Association reports that consumers are exposed to 3,000 promotional messages per day and a whopping 80,000 items in a given grocery store visit. How do we choose?
And more importantly, how do brands ensure their products are the ones that catch our eyes?
It isn’t easy. The same report finds that a consumer’s decision to stick with their go-to brand or buy from a rival takes, at most, seven seconds — and those competing brands have just three seconds to make an impression.
The key to ensuring your brand stands out from the rest? Powerful point-of-purchase (POP) displays. These are the end caps, shelf talkers, display stands, and other types of signage that highlights a brand’s products in order to sell customers on its benefits and value right there in the store. To ensure your brand’s POP / POS displays make your products stand out among those 80,000 competitors, we recommend following these six steps.
1. Speak to Your Audience’s Needs
Consumers generally aren’t looking for products with certain specs or features; they’re looking for products that solve their problems. Maybe that’s eliminating a pain point or making their lives easier in some way; maybe it’s boosting their self-esteem or impressing others or simply adding joy to their lives. As you create your POP / POS signage, and particularly the messaging it conveys, don’t lead with the latest bells and whistles but with the intangible value your product offers customers.
Additionally, be sure to consider the customer’s entire experience. While, ideally, your target audience is already familiar with your brand from your digital, direct mail and other advertising tactics, the shopping trip offers yet another channel to meet and engage with potential buyers during the customer journey. To make your brand stand out, devise ways to engage with consumers from the parking lot into the shelf with branded signage, POP / POS materials, and product coupons.
2. Design for the Specific Retail Location
When you’re creating display materials for multiple outlets — even multiple locations of the same store — remember that not all retail locations are created equal. Retailers will have different rules and guidelines. These guidelines could be based on space constraints. An elaborate floor display that looks beautiful in a large suburban location is likely to be a tripping hazard in a smaller store tucked into a compact, urban area.
Differing rules may also be driven by local laws. No matter how beautiful the design or how powerful the message, a store display that isn’t compliant with regulations is simply a waste of money. Consider working with a marketing supply chain partner that’s well-versed in retail parameters and industry regulations to ensure every piece of in-store signage is compliant and display-ready.
3. Keep Longevity in Mind
A torn-up, worn-out display is a turnoff to customers, so as you design your POP/POS signage, do so with durability in mind. Whether it’s a temporary display for the holiday season or a permanent installation, you’ll want to ensure it looks great as long as you need it to. Will it survive transportation and storage in pristine condition? If it’s a product display will it support the weight of the products? Will it withstand in-store traffic, including shopping cart collisions or purse bumps?
Additionally, you’ll want to ensure the display is easy to restock. Shelf-talkers that get in the way of shelf access or endcaps that are too complicated to easily refill may look great at first, but as product dwindles, they may not get refilled as often as necessary, leading to missed sales opportunities. (Remember, too, that if a display is complex to restock, it’s probably hard for shoppers to access as well and they may pass it by.) A durable, easy-to-maintain display will showcase your brand in its best light for a long time.
4. Ensure Prime Placement in Store
The real estate adage, “location, location, location” applies to in-store signage and displays, too. Once you’ve invested in high-quality, beautifully designed marketing materials, it’s important to ensure those materials are displayed where customers will see them. For example, the Shop Association notes that the sweet spot for signage height is between shoppers’ shoulders and knees. A sign that’s close to the floor isn’t likely to be seen, nor is an in-aisle ceiling dangler.
Also consider unexpected places to grab shoppers’ attention. Research says six in ten in-store purchases are impulse buys, so it may pay to place your displays in strategic places to pique those impulses. Place your products near the cash register to inspire last-minute buys, or near items they pair will with to entice customers. (For example, showcase your salsa on the chip aisle or package your spirits with fun bar accessories and coupons for popular mixers.)
(Note: Make that prime placement easier for everyone involved by ensuring your signage is delivered on time and easy to assemble.)
5. Minimize Production Costs
With tight marketing budgets and high ROI expectations, it’s important to ensure the costs of the POP / POS materials don’t outweigh their value. A savvy marketing partner can help find ways to minimize costs without sacrificing quality or effectiveness. Some of the levers you may pull to streamline costs include material selection, manufacturing techniques and complexity of design. Choosing a partner that gangs orders through “buy windows” and has a proven network of production facilities helps maximize economies of scale, saves costs, and minimizes risk. Knock-down displays — the kind that are shipped disassembled or flat and popped up in store — can save significant costs on packaging and transportation. The more creative you and your partner can be about design, materials, shipping, and ordering windows — without sacrificing quality — the more valuable in-store marketing will be for your brand.
6. Follow Best Practices for POP Display Design
Finally, to create POP / POS materials with maximum impact, be sure to follow the design best practices that are most likely to catch shoppers’ eyes and encourage them to choose your product. Select bold colors that both showcase your brand and evoke the feelings (comfort, safety, impulsiveness, etc.) you want buyers to feel. Select unique shapes that will stand out on shelves and against other displays, and ensure any interactive elements are intuitive for shoppers. Keep your messaging clear, simple, and easy to digest — and be sure your brand logo is on full display. Above all, keep the audience’s needs and experience at the forefront of the design process.
Please contact us for free information, tips and assistance!
Written By: Casey Rush Source: One Touch Point Blog
The psychology of colour is based on the mental and emotional effects colours have on sighted people in all facets of life. Did you know your surroundings may be influencing your emotions and state of mind? Well, there’s a good chance that the colours in those spaces are playing a part.
What is Colour Psychology?
The psychology of colour is based on the mental and emotional effects colours have on sighted people in all facets of life. There are some very subjective pieces to colour psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.
Applying Colour Psychology to Everday Life
Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colours in those spaces are playing a part.
In art therapy, colour is often associated with a person’s emotions. Colour may also influence a person’s mental or physical state. For example, studies have shown that some people looking at the colour red resulted in an increased heart rate, which then led to additional adrenaline being pumped into the blood stream.
There are also commonly noted psychological effects of colour as it relates to two main categories: warm and cool. Warm colours – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger. Cool colours – such as green, blue and purple – often spark feelings of calmness as well as sadness.
The concepts of colour psychology can also be applied in everyday life. For example, maybe you’re planning on re-painting your walls or redecorating a house or room with a new colour scheme. Well, you might want to consider some of these suggestions about colorus and how they might affect your emotions and mood:
Psychological Effects of Cool Colours
Need to be creative? Want help getting those brain synapses firing? Try utilizing the colour purple. Purple utilizes both red and blue to provide a nice balance between stimulation and serenity that is supposed to encourage creativity. Light purple is said to result in a peaceful surrounding, thus relieving tension. These could be great colours for a home or business office.
Are you looking for a peaceful and calming environment? You might consider using green and/or blue. These cool colours are typically considered restful. There is actually a bit of scientific logic applied to this – because the eye focuses the color green directly on the retina, it is said to be less strainful on your eye muscles.
The colour blue is suggested for high-traffic rooms or rooms that you or other people will spend significant amounts of time. Another cool colour, blue is typically a calming and serene colour, said to decrease respiration and lower blood pressure. The bedroom is a great place to use these colours as they should help you relax.
Psychological Effects of Warm Colours
Want to create an environment of stimulation or whet people’s appetite? You might consider utilizing the colours yellow or orange. These colours are often associated with food and can cause your tummy to growl a little. Have you ever wondered why so many restaurants use these colours? Now you know why even after people watched the movie SuperSize Me, they said they were hungry.
You do want to be careful about using bright colours like orange and especially yellow. They reflect more light and excessively stimulate a person’s eyes which can lead to irritation. You also probably don’t want to paint your dining room or kitchen these colours if you’re a calorie-counter.
Pyschology of Colour for Marketing & Advertising
Marketing and advertising are well-known for utilizing colour psychology. The fact that some companies have heavily invested in this type of research and many others have followed through in its use shows they have at enough belief in the concepts of colour psychology to implement them in their advertising.
Colour is consistently used in an attempt to make people hungry, associate a positive or negative tone, encourage trust, feelings of calmness or energy, and countless other ways.
Most marketing and advertising executives will likely agree that there are benefits to understanding and utilizing the psychological effects of colours. Now let’s take a look at some of the more common traits of colour psychology, by some common colours.
The following are some common psychological effects of colours in the Western Hemisphere. Keep in mind that certain shades or tones may result in very different meanings. Also, the context around the colour, and even surrounding colours, can have an effect. Think of this as more of a beginning guide to colour psychology.
Colour Psychology: The Colour White
sense of space
mourning (in some cultures/societies)
Colour Psychology: The Colour Black
thinning / slimming
death or mourning
Colour Psychology: The Colour Gray
Colour Psychology: The Colour Red
Colour Psychology: The Colour Orange
Colour Psychology: The Colour Yellow
Colour Psychology: The Colour Green
Colour Psychology: The Colour Blue
Colour Psychology: The Colour Purple
Colour Psychology: The Colour Brown
mourning (in some cultures/societies)
Colour Psychology: The Colour Pink
Source: Art Therapy
Construction can be a stressful but highly rewarding profession. We know that currently the construction industry is experiencing some interesting challenges but also more opportunities than in 2020. With that, we'd like to ask Project Managers the following question: Besides the economy and supply shortages, what is it that you are the most worried about?
Are you most worried about getting your materials delivered to you on time? Finishing the project within the time frame? Proper installment and training of your employees and those contracted? The safety of everyone on site? Passing inspections?
We can't wave a magic wand and ensure that your materials will be delivered on time and you'll have the project done before the time is up, but we can help you lay the groundwork to ensure things go as smoothly as possible. Dominion Blue can produce site safety and Covid-19 signage to help protect those working on your site. We can cover the fencing and wood hoarding around the job site to help protect the materials and equipment stored there. Plus, we can print and fabricate a large variety of branded display signage to help with the promotion and marketing side of the project. We can even install the signage.
It doesn’t end there because we’ve taken plan room document management to an entirely new level with our View Share Print Ports, allowing you to manage not only your drawings and specification documents, but also your site signage and marketing materials; All in a secure and powerful online portal which only you and your authorized contractors will have access to. It’s convenient and easy to use.
Please contact us for free information, tips and assistance!
Source: Written By: Dominion Blue
Uber and Lyft drivers are just 1 click away, Amazon offers free same-day delivery, and Deliveroo can get us food from our favorite restaurant in under 32 minutes… Gone are the days in which consumers agreed to invest effort and wait to be served. In a fast-paced world, we look for consumption that is time- and labor-saving.
What matters to consumers is the time and effort they have to expend – the less, the better. ‘Fast’ and ‘easy’ are keywords that should be high on any marketer’s agenda. Take the example of Uber. Its success is not based on a strong emotional connection with customers. What makes the platform so successful is captured by a single word: convenience. Uber’s interface is intuitive and user-friendly. You open the app, type in your destination and immediately receive pricing information. Upon agreement, a driver is immediately connected to you and knows where to pick you up. Reaching your destination, you just get out of the car and Uber charges your credit card automatically.
So, what is convenience then exactly? Academic research by Len Berry and colleagues in the Journal of Marketing suggests that there are five different levels of convenience.
1. Decision Convenience
The first is decision convenience or the time and effort needed to make a purchase/consumption decision. A great example here is Netflix’s recommendation system, driving more than 80 per cent of content watched on the platform. To avoid subscribers getting lost in the vast library, the company goes to great lengths to serve up its content in the most fun and easy way possible. The success is undeniable with Netflix being the dominating streaming platform of the moment.
2. Access Convenience
Second comes access convenience or the time and effort needed to get hold of what is desired. Chinese Hema Fresh puts strong emphasis on this dimension. Being part of Alibaba’s new retail concept, the highly popular grocery chain seeks to integrate the best of offline and online. Hema, among other things, has an in-store on-demand kitchen (just like Whole Foods), is able to deliver any order under 30 minutes within a specified delivery radius (just like Instacart) and sells pre-packaged meal kits to make consumers’ lives easier (just like Hello Fresh). At the basis of this model is a sophisticated and data-driven logistics systems, setting the example for the entire retail industry.
3. Transaction Convenience
Third is transaction convenience or the time and effort needed to pay for products. A prime example here is Amazon that put an easy and transparent payment experience at the core of its business. Its new Amazon Go stores even go further and remove any checkout hassles by automating the payment system, completely eliminating the cashier and waiting lines. The successful concept is set to grow to as many as 3,000 new U.S. stores in the next few years, while also expanding to other countries worldwide.
4. Benefit Convenience
Fourth is benefit convenience or the time and effort needed to consume the product. Consumers today are looking for simple and efficient consumption experiences, allowing them to make the best of their time. The popular navigation app Waze, owned by Google, offers its users such a simple and intuitive user interface, providing highly contextual information like traffic, obstructions and other hazards to minimize travel time. In 2016, Waze partnered up with Dunkin’ Donuts, a U.S. coffeehouse chain, and integrated an ‘Order Ahead’ function. Wazers, as Waze calls its user base, may order coffee within the app and speed past the line when picking up their order inside a DD restaurant.
5. Postbenefit Convenience
Finally comes postbenefit convenience or the time and effort needed to deal with such factors as product maintenance, exchange or failure recovery. One example here is Tesla’s mobile service teams allowing cars to be serviced when and where customers are in need. More recently, the U.S. carmaker introduced an automated service feature allowing Tesla cars to order parts that require replacement on their own. Doing so, Tesla reduces the time needed for car maintenance and proactively prevents any failures.
To successfully interact with today’s hyper-connected and impatient consumers, marketers should be obsessed with delivering ‘fast’ and ‘easy’ solutions to customers. But how?
Regular audits to understand improvement points along the entire customer journey are recommended. A strong customer mindset should be driven by questions like What is it that customers are looking for? How can we further enhance/simplify the customer experience? What levels of convenience matter most? A deep understanding of customers based on solid metrics and a thirst to experiment in search for better customer solutions are key to any organization seeking success. Netflix is well-known for its continuous use of A/B-testing to optimize the platform’s interface. Any major change to the Netflix experience is preceded by extensive testing. Nothing is left to chance.
Artificially intelligent technologies now allow for cost-effective real-time service delivery, 24/7. Despite clear limitations still there, the growing occurrence of chatbots, personal (voice) assistants and humanoids at the service frontline is rapidly making real-time service delivery a minimum requirement to compete on the market. It is imperative for any organization to look into this exciting new world of possibilities and to see where technology can be used to enhance the customer experience. KLM, the Dutch airline, is fueling its customer service with AI to automate over half of all inquiries through Facebook, Messenger, Twitter and WhatsApp. The result? A doubling of its case volume and service agents freeing up time to focus on cases requiring a human approach.
While some marketers would argue this thinking does not apply to their industry, nothing could be more wrong. Take the example of Lemonade. The U.S. insurance platform is rapidly transforming a seemingly rock-solid industry. Their approach? The promise of a zero paperwork and instant everything. Lemonade uses AI to sign up customers and to evaluate claims, boasting it takes a maximum of 3 minutes from approval to payout. The result? A four-year-old startup valued at $2bn.
It is clear, no organization is free from the push toward higher convenience. Time to become ‘fast’ and ‘easy’! The Uber’s and Amazon’s of this planet won’t wait for you to catch up.
Source: EDHEC Vox Written By: Arne De Keyser
We recently completed these presenation boards for Rona's award program. The impact of a simple printed presentation can't be over looked. A personal touch can make all the difference...
"Wow, the new board is perfect. You're service is amazing. I'm a loyal customer forever."
A lot of people are confused by the many ways print is viewed compared with online media. People often think they accomplish the same things, but the reality is these two distinctive products can serve very different purposes. Here's what makes us all think the same about print.
1. Print is For Keeps... read on »
2. Print is Portable... read on »
3. Print Drives a Higher ROI... read on »
4. Print is Beautiful... read on »
5. Print Plays Well... read on »
6. Buyers Seek Print... read on »
7. Print is Credible... read on »
8. Print Puts Them In Control... read on »
9. Print is Personal... read on »
10. Print is Everywhere... read on »
Attend the HP Wall Décor course for Your AIBC or IDCEC Core Learning Unit Credit » read on
1. Interior designers do the same thing as interior architects?
A lot of people are confused by the many different job titles there are in the design industry. However, a very common mistake is to think that interior designers and interior architects do the same job. The reality is that these professions can involve many different things which are more often than not, very far apart. Generally speaking, interior design has more to do with the art of the building, while interior architecture is more concerned with the science behind it.
2. Interior design is all about décor
Interior design involves much more than just a good knowledge of décor. As we’ve mentioned in our previous article on the topic, the practice of interior architecture requires designers to consider pretty much everything to do with the building of an interior space that will affect human habitation, including materials, finishes, electrical requirements, plumbing, lighting, ventilation, ergonomics, and intelligent use of space. Interior designers with training in interior architecture will usually be present at, and have an important say during all stages of the construction process, from the initial plans right through to the finishing touches.
3. Hiring an interior designer is very costly
Depending on the scale of the project, the budget and the time frame you have in mind for finishing it, the price of hiring a professional interior designer can vary dramatically. In most cases, interior designers charge very reasonable fees and the value you get for your money will be worth paying for. If you’re not sure how much your interior design project would cost, you can simply enquire and decide if you are ready to pay for it.
4. Interior designers only work with very expensive materials
As every other professional, interior designers can work with both expensive and cheap materials and products. More importantly, they will work within the limits of the budget and requirements you give them as their client. You have to remember that the price of materials is not always crucial to getting the end result you desire. If you’re working with an experienced interior designer, they should be able to recommend you the best quality products at the most reasonable price there is.
5. You don’t need to have AN education to become an interior designer
There are many people out there that claim that they are interior designers, without having any formal education. However, as explained in some of the other points above, interior design is a very challenging and exciting profession that includes a variety of tasks and requires a great deal of skills and knowledge. The only way you can ensure that you have all these on board when applying for a job, even at an intern level, will be to obtain a formal qualification from a recognised organisation. A career in interior architecture and design can be difficult to get started and an accredited course in the subject will give you a head start by providing you the knowledge, skills, and qualifications you need to succeed.
6. Interior designers make all the decisions for you
Don’t expect that all decisions on an interior design project would be made by the designer you have hired. He or she will have a lot of recommendations on the way ideas can be implemented, but the final decisions will lie with you.
7. Interior designers can’t work with existing structures, materials and objects – they always want to throw everything old away
The truth is that interior designers always work towards achieving the goals in an interior design plan. If this plan involves the stripping of a building to its bare bones they would definitely need to throw everything old away. This is not always necessary and you can keep as much of your old stuff in your new house or space as you want.
8. “I don’t need an interior designer – I can do it on my own”
As we outlined earlier in the article, interior design is a very complex job. You can try and do some of its components on your own, but unless you have the training and understanding of interior design concepts, we think you shouldn’t start any project, small or big without a professional eye. There are so many examples of terrible design decisions that show that it is not worth risking your dream project, if you can leave it to the professionals. At the end of the day, you wouldn’t operate on somebody if you’re weren’t a doctor, right?
9. Interior designers always want to be trendy
Interior designers always strive to be aware of the new trends in their profession. However, they wouldn’t force you to do something on your project if you don’t like it or you think it doesn’t suit your needs. Trends are interesting to follow, but they are not something every interior designer tries to implement in their work.
10. Interior designers don’t need a plan for their projects
Interior designers can’t work without a plan for their project. They need to think about every single detail and plan in appropriate time for it. A good plan means that as a customer you will get an idea on the cost involved as well as the deadline for completion of each stage. Planning is a crucial part of the job of the interior designer.
11. Interior design doesn’t require a lot of time
Interior design projects can take a lot of time and this usually happens because the whole process requires the attention, skills and knowledge of the many other specialists who work with the interior designer. The designer needs to be able to speak everyone else’s language – from the plumber to the conservation officer, to be able to make the project plan work. This doesn’t mean that all interior design projects take years to complete – a complex, but very well organised job on a residential property, for example, can take around five months from start to finish.
12. Interior designers don’t need to work towards a budget
A good plan always comes with a clear idea of the budget the client has for it. There’s no such thing as “open budget” – interior designers should know what is affordable and what is not, because this can help them make some very important decisions. Give your interior designer a budget to work with and leave the magic touch to them!
Source: Id! Blog Written By: The IDI Team
We've compiled 101 Data Protection Tips to help you protect your passwords, financial information, and identity online...
Protecting Your Data
Keeping your passwords, financial, and other personal information safe and protected from outside intruders has long been a priority of businesses, but it's increasingly critical for consumers and individuals to heed data protection advice and use sound practices to keep your sensitive personal information safe and secure.
There's an abundance of information out there for consumers, families, and individuals on protecting passwords, adequately protecting desktop computers, laptops, and mobile devices from hackers, malware, and other threats, and best practices for using the Internet safely. But there's so much information that it's easy to get confused, particularly if you're not tech-savvy.
We've compiled a list of 101 simple, straightforward best practices and tips for keeping your family's personal information private and protecting your devices from threats.
Click HERE to View the entire list of 101 Data Protection Tips
Table of Contents
Securing Your Devices and Networks
Data Protection Tips for Mobile Devices
Protecting Your Identity
Protecting Your Credit
Protecting Your Data on Social Networking
Protecting Your Data Online
Data Protection Following a Data Breach
Writen By: Juliana De Groot | Source: Digital Gardian
Are your processes and B2B and B2C content, promotion-ready for sales to flourish this spring?...
It’s finally time to spring forward. You are more than ready to shed both the Covid and winter doldrums and get your business fired up for the warmer months ahead. But how exactly do you spring ahead for the best results?
#1 Review Current Processes
It’s time for some spring cleaning. Review all of your marketing and sales processes, and see what is working and what isn’t. If you have no idea, it’s time to put some monitoring processes in place so you can actually track results.
Once you have this information, you can focus more time and effort on the tactics that are actually working… and get rid of those that don’t.
#2 Prepare Your B2B and B2C Content Strategy
What are your sales goals and what kind of content are you going to produce to reach those goals? Who are the audience members you want to reach and how are you going to get your targeted content to them?
Ask yourself these questions, and write down your plan. Then, create an editorial calendar of the content you need, when it will be posted, how it will be distributed and tracked, and who is responsible for each element.
People want valuable information. Give them what they want!
#3 Talk To Your Team
How are things going with the people who help you run your business? Are your employees happy? Reach out to all of your associates, partners, clients, employees, and more to get their feedback. How can you make their lives easier?
Now is the perfect time to fix potential issues from becoming big problems, improving processes so your business runs as smoothly as possible, motivating others to do their best work, and thanking people for their help.
#4 Be Creative
The best way to get out of the “same old routine” is to make changes happen. Set aside some time to develop new ideas for your business… on your own and with others.
Hold “creative” brainstorming-sessions with your team members, have a business “field trip” or party at a fun, outside location, or just reserve some quiet time to think about resolutions to key issues.
By focusing on creativity, you may be surprised at how you can improve your business and jumpstart marketing, sales and more!
#5 Enjoy the New Season
Spring is a time for new beginnings. Why not give your business a fresh start?
Review current processes, develop a content strategy for the months ahead, and spend some fun time with your employees and associates to improve processes and develop new ideas.
You’ll have fun being creative, get organized and help boost sales… just in time to do more of the things you like to do outside in the warmer temperatures!
Want more help to boost sales with your Print and Signage?
Please contact us for free information, tips and assistance!